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Follow up to It happened

So it happened again with the same person hijacking my blog yet another time.

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This problem was no longer seeming humorous to me but now a matter more serious as he breached the security on my WordPress Blog and is showing me complete disrespect and finally I could no longer simply chose to ignore it.
Something had to be done…

So I turned to the internet to try and seek some resolve, I Google “ Blog has been hijacked” and I was quick to find out that this seems to be a ongoing problem with blogs.

So after a quick review of many online tips and suggestions I chose to do the following:

1.) Update my Word press blog to the latest version (patches all relevant vulnerabilities)
2.) Change all the access passwords to the account
3.) Change user id
4.) Email hijacker a stop and decease letter and contact the url address in the track back
5.) Notify my web hosting services

I am also going to add a Captcha to my blog to deter bots and other automated process, in leaving comments behind and from allowing this from happening again.

(In the interim I would like to hear from others who have had similar problems or from those who are currently using a Captcha filter.)

Yes I am sad to say that it has come down to this, I can’t seem to manage all the commentary and frankly I can no longer discern from genuine comments or what is just spam also it is taking too much time to weed through all the comments and I noticed that some commentary is duplicate copies, which has only made become more suspicious.

Hey folks I have a full time job and a consulting business not trying to make this my entire life as I already have time management issues with all my current projects.

So if you want to leave a comment please do so just make sure it is in English my Blog is written in English so if you do leave a comment in another language make sure you translate it for the rest of us to read.

Please not just hyper links or ramblings on about non-related products, websites or services, and finally clear and concise sentences.

Just trying to keep real sort of speak

October 13, 2011 | Categories: Social Media, Uncategorized | Tags: Blog, blog hijacked, bots, Captcha, filters, Google, hijacked, internet, security, spam, web hosting, WordPress | 6 Comments »

So it happened?

so I was looking at my Blog and I noticed something peculiar, somebody hi-jacked my blog and posted this:

Fatal Errors Just About Everyone Makes When Looking For Hair Equipment
Beauty salons are, as some would like to say, recession tolerant. Folks are not too willing to invest into a beauty salon business, although they have a higher chance of returning their expense. If you start managing a salon business, the actual costs will end up being rather significant.

Acquiring the appropriate hair and facial salon equipment on the very starting point of operating a hair and facial salon business is just a dream for several new hair salon owners. Do not buy cheap, very low quality equipment simply because you can not afford the real deal, what you need is a hair salon equipment package. Conserving money can be quite a tedious job, but it is a no-brainer in case you go for beauty salon equipment packages.

So now I have been plagiarized, hijacked and impersonated I guess I should be flattered, too bad the content is not about web marketing.
Can anyone give me any ideas as to how this person was able to infiltrate my blog.

Thanks
Alex

September 9, 2011 | Categories: Uncategorized | 15 Comments »

Prelude to a new client

So I get a call from a friend the other day and he mentions he is now working for a new company.

I tell him that is great news and that I am very happy for him, he then goes on to tell me that his new employer is looking for web marketing and search engine assistance… a short pause ensues and then I ask for the contact information, website address and type of business. I discover that this business model is one that has legs and that I am very interested in pursuing this opportunity further.

(Now here is where I divulge the first steps as to auditing and the analytic techniques I use in deciding my next potential client.)

Immediately my wheels start turning and I commence a Google search for his website. The Google search results reveal no PR, why it is not even a unique domain name other businesses have a higher page rank with the same name. No worries I press on I then run his website name through Hubpages website grader tool. http://websitegrader.com

(Website grader is a free tool that gives you a top side view of just how the website is seen on the internet. It is quick,a program that audits the website infrastructure and specifically outlines the areas that need correcting while producing a nice little report that you can furnish this new potential client.)

I have two rules in a quick determination for future clients:

1.) Website grade
2.) Page rank

Websites with a grade of 60% or higher with an existing page rank of 2 or higher
Website grade of 80% or higher with no existing page rank .

Website grade is based all on website infrastructure to keep things simple PR however is determined by inbound links pointing to the website. Since only 25% of all Search engine optimization is based alone on infrastructure then the other is based on inbound linking. Okay in case you still don’t understand let me explain using this example. You are in the market to sell your house so before the real estate agent can begin selling the house you hire an interior decorator/ staging expert. You expect minor suggestions as to furniture arrangement, wall colors, removing cluttering not a complete tear down to the homes foundation.This would be the same for a website. You can do some minor tweaks, suggest some repairs based on the report and run it again but a complete re-do you would most likely loose this client.

So based on Hubpage’s website grader report results this client had a website grade of 93% it is a no brainier. What this further tells me is that the fault is not in the design, but in its inability to drive traffic to the website. This has more to do with the marketing campaigns, website promotions and conversion tracking currently being used.

Next see what Google see’s

July 23, 2011 | Categories: Social Media, Uncategorized | Tags: Google, Google page results, Hubpages tool, hubpages website grader, Page Rank, webmarketing, website analysis, Website auditing, Website grade | 85 Comments »

Online reputation part ~ tre

Okay I know I mentioned that my next post was going to be on the value of the SeoQuake tool bar, but I realized that if you were really interested in SeoQuake you could head over to Youtube and watch one of the many videos and tutorials available and besides some have mentioned that my posts should be more original

So what’s more original than posting on what’s been going on with my Blog recently.

I thought I would continue the discussion to online reputation particularly Blog Commentary

So lately I have been flooded with people leaving comments good, bad indifferent so just how do you respond?

A negative comment is a negative comment how do you diffuse the bomb?

1.) You can it ignore or delete it

2.) You can respond negatively

3.) You can respond in matter in which you transfer the responsibility

Let’s explore each method and find out which one works best.

1.) Denying or ignoring negative comments is not suggested just because you deny there is a problem doesn’t mean there isn’t problem.
There are too many cases were big business has turned their head on a problem and it has all come back and bit them in the you know what.

2.) Next you can respond negatively as well, I’m sorry but this is never the right road to take you must remember to take the high road never fight fire with fire you fight fire with water. (Most of the time with this type of response you come out looking like the bad guy.)

3.) This is the best method of all so someone throws a remark like “I read that post elsewhere, can’t you find anything original to post.”
To which you may respond “Most topics may not be original, but I would like to think that maybe my perspective might be original, perhaps you might care to suggest a topic I can write about or maybe post an original topic as a guest blogger”.

If you post this on your Blog comments and replies, people can see you have nothing to hide and appreciate all types of comments and suggestions. You are truly “transparent” and that’s what the internet is all about.

April 5, 2011 | Categories: Social Media, Uncategorized | Tags: Blog commentary, Blogs, comments, Guest Blogger, Guest post, negative comments, Online reputation, transparent | 20 Comments »

Where to find Do-follow links

Finding the Do-follow links using Google advanced search string queries.

Step one using the Google advanced search string query
Using Google Operators
Google supports character symbols that are referred to as operators this can modify the search query to become more effective tool than just a common keyword search.
Plus sign (+)
Minus sign (-)
OR word or “l” character
Double quotation marks (“”)
Tilde (~)
Asterisk (*)
Double Periods (..)
Parenthesis (())
site:
allintext:
inurl:
intext:
allintitle:
intitle:
allinurl:

Let us see some examples in search strings using the operators mentioned above.

Black or White Black l white: is either or condition and l character acts the same.

“San Rafael CPA’s”: This search string will allow the results to only return exact keyword results without Google stemming the word.

“Drinking alternative –water” :This search command allows Google to perform a search omitting all results with water in them.

“Drinking alternative~water”: This search returns not only results with tilde in front of the word but also its synonyms as well.

“Goldilocks and the three *” This search query allows the asterisk to act as a place holder for any word after the asterisk.

Those search operators on the bottom are self explanatory, now let’s get to writing some powerful search string commands combining some operators.

1.) site:.com inurl:blog “post a comment” -”comments closed” -”you
must be logged in” “ADD YOUR KEYWORD”

Now to decipher the string:
Site search for a particular sites ending in .com with a word in the url in this case blog you are looking to post a comment without necessarily being logged in. Lastly post the comment to websites with high PR rankings.

2.) -site:.edu inurl :blog “submit your site “ADD YOUR KEYWORD”

This one is a little easier search results all sites with .edu with the word blog, to submit your site with your keyword

3.) search engine ranking help google.com

Last one is very powerful search results for search engine ranking help using Google.com results.

Those are some very powerful search string commands and now you can go out to try some new ones yourself.

~ I would not recommend using the plus sign as Google sees this in the search and may temporarily disable your access to the search engine.

Next …
You really should have SEO Quake tool bar to make your search engine result views that much easier.

February 15, 2011 | Categories: Social Media | Tags: Advanced search strings, Blog, Google, Google operators, google.com, inurl edu, Keyword, search engine ranking, search query, SEO Quake | 115 Comments »

Online reputation if you think it doesn’t matter …think again.

We have all heard the story of Dell and how one disgruntled customer almost brought the computer giant to its knees. All it took was a simple Blog a quick post of dis-satisfaction with a product or service and the rest is history. But the interesting thing is not that some blogger posted a negative comment on Dell’s product but how quickly the message spread. It was like pouring lighter fluid on a fire once those other blogger’s got a hold of the story there was nothing from holding it back, it became an Echo-chamber. It took Dell two years to finally repair all the damage that was caused by this slight over-sight. Now Dell is one of the leaders in managing its online reputation and to not only listening to its customers but engaging with them.

Fast-forward with Toyota being in the press for all its problems the last year and basically being the brunt of all the late night talk shows hosts. Toyota is now using a new crowd source campaign to appeal to the public with its new technologies in their new hybrid car line. The spin is use the technology in something other than what it was intended for or “How would you use our technology to make a better world”. The campaign is simple choose one of the five technologies being offered in the new Toyota models, Prius, Highlander Hybrid or Venza and implement them into the real world.

So Toyota is following the same marketing strategy that Volkswagen has used appealing to your audience to make a better world what better way to erase all that negative press than Toyota launching a crowd source campaign, pretty soon the public will no-longer remember the recalls from 2010.
This is a perfect example of diluting the intensity of the negative content, and press.
This is Online Reputation 101

February 4, 2011 | Categories: Social Media | Tags: Blog, crowd source campaign, Highlander, hybrid, negative content, negative pr, Online reputation management, Prius, Toyota, Volkswagen | 153 Comments »

Inbound links what are they and how do they affect your page rank

Inbound links or (Backlinks) are:
Links from other websites back to your site

Back links from other websites back to yours is a critical part of creating page rank value and it is one of the keys to SEO optimization. Simply put people will follow these links back to your site, inbound links have the following advantages:

• Search engine robots follow links between websites. The more inbound links you have, the more often robots will visit your site.

• Many search engines count links to your site as “votes” for you. They assume that if lots of websites link to your site it must be high quality. Page Rank is Google’s system of calculating value to your site.
(You can replace it with your websites url to check your back links.)

Here is an example for ESPN:

Link: www.espn.com.

Now lets look at the Google page rank for ESPN

Now using a free tool bar called SEO quake ( Plug in SEO tool bar for Firefox.) You can see in the upper left hand corner that ESPN has a Google page rank of 8 …that is very high in Google’s page rank value calculation.

There are two kinds of back links
Nofollow and Dofollow links.

Nofollow link does not pass along any added value from the referencing site your website page value stays the same.

Dofollow link creates more value from the site it links to and can increase the Google page rank value of your own site.

Now you say ohhh that’s great Alex, but how do I find websites with Dofollow links.

Next Post I will show you three ways of finding Blogs and websites with Dofollow links.

1.) Google advanced search strings
2.) Google images
3.) Seoquake tool bar

So hang in there …

January 23, 2011 | Categories: Social Media | Tags: back links, Dofollow, Google, Google images, Inbound links, Links, Nofollow, Page Rank, SEO optimization, SEO Quake, toolbar plug ins | 627 Comments »

Living in Google’s World

Today’s Blog topic is living in Google’s World

So as most of you know Google reserves spaces in Google places for your business all you need to do is claim the business as its original owner and fill out the necessary form. Very easy.

What does this do?
This can boost your local search engine results to your geographic location or known as geo-targeting on both Google search and Google maps.
But wait there’s more…

Google Profile
Creating an online profile to further represent you on Google products or Google users it gives you control of how you want to be represented by Google. You can share web content, links to your blog, online photos and your other online profiles such as Facebook, Linkedin…etc. You can easily be found when you enable your profile to be found by your name.

Google Latitude
Is a smart phone application that allows you to stay in contact with friends and share your locations? Then to stay in touch just add friends through your Gmail contacts, your friends can either accept the invitation or decline. When you friends accept the invitation you can view them on your phone. Nice thing though if you don’t have a smart phone for the Google Latitude app you can keep in contact with Igoogle through your PC.

Google Maps/ My maps
Find local business, view maps get driving directions. It is a web based mapping application that powers many Google map based services such as, Google Map website, Google finder, Google Transit. It offers services such as street maps, route planners for the different modes of transportation, foot, car or public and is used to locate business in countries all around the world.

So get busy creating your foot print in Googles world!

January 21, 2011 | Categories: Social Media | Tags: Geo-targeting, Google, Google Latitude, Google maps, Google my maps, Google places, Search engine results, SERP | 131 Comments »

Why you need Twitter for your job search.

Why should you have a twitter profile for your next job search?

With unemployment reaching a rate of 10% nationwide you need to have every advantage available to you to penetrate outside of your inner circles, such as family friends, neighbors to get your message out to a larger audience you need to have an active new presence in today’s internet community. No longer does just having an electronic version of your resume on all the job sites such as Monster and Dice or having multiple recruiting agencies representing you do the trick anymore you need to have a Twitter profile to get that one more advantage to get you over the top of the competition.

In today’s difficult Economic market job boards and recruiters are no-longer unique it is the norm, so you need to once again find the missing piece to get the new advantage. Twitter offers you that advantage.
How?
When you create your profile your are given the opportunity to write a little about yourself, here is where you can select prime keywords to describe your interests, past jobs, new career path. Use this wisely as other Twitters can find you by your profile description and add you to their followers list.

Add yourself to Twitter directories such as Twellow.com this directory has been compared to the Yellow pages of Twitter. Your profile will be placed into categories based on your profile information so again you need to choose intelligently. When you tweet, make your messages related to your job search and remember you have 140 characters to relay a tweet, keep it professional, but do be social.

Lastly…
Use the many Twitter services available such as Twitjobsearch.com a job search engine for twitter, Tweetmyjobs.com this service also offers an additional search function called Tweetmap to make your job hunting centralized to a geographic location but wait there’s more they offer real time updates to your mobile device and RSS feeds daily so you get notified when the job is announced. One more unique service is called jobshouts.com, employers connect with job seekers via a vast aggregate and social media distribution network. Advertised positions are ‘shouted’ to a network of over 30 million. From indeed to simply hired, to viral networks like Twitter, and Facebook and can help locate connections with inside a company to get right to the hiring managers and bypass the gatekeepers.

So go get started today create that Twitter profile and happy job-hunting!

December 9, 2010 | Categories: Social Media | Tags: Dice, Facebook, Indeed, job search, job searching, Monster, RSS feeds, social media, Twitter, unemployment | 103 Comments »

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