Prelude to a new client
So I get a call from a friend the other day and he mentions he is now working for a new company.
I tell him that is great news and that I am very happy for him, he then goes on to tell me that his new employer is looking for web marketing and search engine assistance… a short pause ensues and then I ask for the contact information, website address and type of business. I discover that this business model is one that has legs and that I am very interested in pursuing this opportunity further.
(Now here is where I divulge the first steps as to auditing and the analytic techniques I use in deciding my next potential client.)
Immediately my wheels start turning and I commence a Google search for his website. The Google search results reveal no PR, why it is not even a unique domain name other businesses have a higher page rank with the same name. No worries I press on I then run his website name through Hubpages website grader tool. http://websitegrader.com
(Website grader is a free tool that gives you a top side view of just how the website is seen on the internet. It is quick,a program that audits the website infrastructure and specifically outlines the areas that need correcting while producing a nice little report that you can furnish this new potential client.)
I have two rules in a quick determination for future clients:
1.) Website grade
2.) Page rank
Websites with a grade of 60% or higher with an existing page rank of 2 or higher
Website grade of 80% or higher with no existing page rank .
Website grade is based all on website infrastructure to keep things simple PR however is determined by inbound links pointing to the website. Since only 25% of all Search engine optimization is based alone on infrastructure then the other is based on inbound linking. Okay in case you still don’t understand let me explain using this example. You are in the market to sell your house so before the real estate agent can begin selling the house you hire an interior decorator/ staging expert. You expect minor suggestions as to furniture arrangement, wall colors, removing cluttering not a complete tear down to the homes foundation.This would be the same for a website. You can do some minor tweaks, suggest some repairs based on the report and run it again but a complete re-do you would most likely loose this client.
So based on Hubpage’s website grader report results this client had a website grade of 93% it is a no brainier. What this further tells me is that the fault is not in the design, but in its inability to drive traffic to the website. This has more to do with the marketing campaigns, website promotions and conversion tracking currently being used.
Next see what Google see’s